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Boucheron’s Reflet Collection Celebrates its 70th Anniversary

This year marks the 70th anniversary of Boucheron’s Reflet watch. An icon for every generation, its couture gadroons, sapphire cabochon winding mechanism and unique interchangeable-strap system never go out of style.

Reflet, both ultra-modern and stylistically emblematic of 1950s design, is the Maison Boucheron’s watchmaking Grand Classic.

The story of Reflet began in 1947, with the birth of the Modernism movement. Art becomes “contemporary”. Visual arts, fashion and especially architecture and design are thrillingly daring.

Finally, the timepiece Gérard Boucheron always dreamed of wearing is created in the Maison’s workshop: sculpted gadroons, stretched out shapes and invisible clasp.

Reflet, both ultra-modern and stylistically emblematic of 1950s design, is the Maison Boucheron’s watchmaking Grand Classic.

For more information, please go to www.boucheron.com.

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