• Follow Affluent Media

Chanel Pop-up Store at Marina Bay Sands Singapore

From the 16th of June, CHANEL’s first stand-alone pop up boutique in Singapore, at Marina Bay Sands, will be transformed for the elaborately detailed PARIS COSMOPOLITE 2016/17 Métiers d’Art Ready-to-Wear collection, inspired by the Ritz Paris and the glamorous café society long associated with the five-star hotel and Gabrielle Chanel.

Each season, the CHANEL Marina Bay Sands pop up boutique will be redesigned with a bespoke setting until the CHANEL fashion boutique re-opens later this year.

The interiors of the 3000-square-foot space, divided into four rooms that embody the elegant salons of a luxury hotel, have been fitted out in contemporary art-deco-inspired décor in the signature palette of black, white and beige with warm accents of deep mocha brown.

Guests first discover the PARIS COSMOPOLITE collection in an immersive installation positioned at the entrance of the mall. The rectangular structure, lit up in golden amber hues with LED text, offers a labyrinth-like journey past a select edit of looks and films documenting the runway show, behind-the-scenes moments and savoir-faire of the collection.

After exiting the installation, guests will be guided downstairs to the pop up boutique where a striking monochromatic façade, so distinct to CHANEL, stands out in the milieu. The store windows, framed by a series of black arches, reveal a striking scene with white arches lining the three walls of the boutique. These curved shapes, highlighted underneath in black, offset the angular motif on the beige and black carpets underfoot.

Throughout the store, playful nods to hotel life — a long bronze table at which to meet-and-greet guests in the entry salon and portable valet stands for guests to posit their affairs — further animate the mise-en-scène.


Opening hours:
Sunday to Thursday (including public holidays), 10:30am to 11:00pm;
Friday & Saturday (including eve of public holidays), 10:30am to 11:30pm

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>