The Dior Pop-Up Store At Ion Orchard
Dior launched a series of pop-up stores in various cities around the world to unveil its spring-summer 2017 ready-to-wear collection, the first designed by the brand’s new creative director Maria Grazia Chiuri.
The pop-ups will be an immersion into the Artistic Director’s universe, which revisits the Dior heritage in a contemporary spirit with a message. The first pop-up stores opened in Los Angeles and Paris in March.
More are set to roll out in Japan, Dubai, Seoul, Beijing and Shanghai, and the collections will also be displayed in prestigious concept stores like Colette, The Corner, Antonia, The Webster and Maxfield.
Celebrating the coolest lip colours where Paris meets Californian chic, the ‘Addict to Lacquer’ pop-up space comes outfitted with a Dior Addict retro bar, tall swivel stools, lacquered vinyl banquettes, and mixologists serving up an enticing menu of the new Dior Addict Lacquer Stick in eighteen different shades.
Get ready to be pampered with mini burgers, fries, and milkshakes for the full diner experience and try your hand at experimenting with the Dior Addict Lacquer Stick in the four trendiest colours of the season – Pastel, Neon, Classic, Wild.
The Dior Addict Lacquer Stick will be available at the Dior ION B2 Boutique on 24 March and islandwide from 1 April.
For more information, please go to www.dior.com.sg.