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Unveiling Southeast Asia’s First Outdoor Training Station by The North Face Singapore

The North Face will be launching Southeast Asia’s first, and the world’s second outdoor training station Flagship Store in Singapore, which will transform the ways fitness enthusiasts view outdoor training.

From comprehensive equipments to a holistic store experience, The North Face Marina Square Flagship store will become a sophisticated training platform for outdoor lovers.

Rather than just a retail store, The North Face will be providing professional trainings taken outside of the wall – spanning mountaineering, climbing, bouldering classes or hiking trips. Their flagship store at Marina Square will also be opening on 8 November and is ready to take outdoor activewear fashion by storm with exclusive items only available in Southeast Asia.

To commemorate the grand opening of The North Face’s flagship store, the event will see Vice President of The North Face, Eric Tosello and Outdoor Training Program Director of Education at The North Face, Ruben Payan grace the event, with Ruben leading a training session right after the media launch, where public can personally experience the amazing The North Face Outdoor Training session. They will be able to share more about the technology and visions of The North Face, how it has shaken the world with its game-changing product lines that will be launched in Singapore.

Vice President and Managing Director for The North Face® Asia Pacific Eric Tosello brings a lot of industry and regional experience to his new role including 12 years in Japan having started his career with Salomon in Tokyo.

Eric Tosello was appointed Vice President and Managing Director for The North Face® Asia Pacific. Prior to his promotion, Eric was the Senior Director, Product Merchandising and Retail Buying for The North Face.

He also worked for the Timberland® regional office in Singapore where his roles included responsibility for APAC distributor markets and heading up the footwear product management function.

For more information, please go to www.thenorthface.com.

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