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‘The Broadway’: A New Quarter Re-Defining Westminster

Northacre and Abu Dhabi Financial Group has officially announced the global launch of The Broadway on 30 August.

The afternoon of refined epicurean indulgences paired with exquisite champagne is enhanced with an enthralling live music performance.

The Broadway, the exciting new residential and commercial scheme from Northacre and Abu Dhabi Financial Group, is set to re-define how Londoner’s live, work and play on the doorstep of the Capital’s most iconic landmarks.

Located in the heart of the Capital and one of its most prestigious boroughs, SW1 is ideally situated to make use of everything London has to offer. Northacre and Squire and Partners studied the beautifully configured architecture of 1920’s jewellery, and its contemporary interpretations, as a creative direction for the development.

The contemporary design of the scheme has been carefully considered to optimise its unique location and viewing experience for the occupants of its 285 apartments.

Each of The Broadway’s buildings has been meticulously designed to protect the views that the conservation area dictates. Taking inspiration from these vistas, the architecture and facades of The Broadway creatively frame each outlook, flooding every apartment with light and allowing most residents to enjoy double aspect views across the iconic London skyline.

Inspired by the design of the facades, each building has been named after three of the world’s most revered diamonds; The Sancy, The Paragon and The Cullinan – six new jewels in Westminster’s crown. The Broadway provides 16,000 sq ft of health, fitness and spa amenities that afford residents the chance to relax and recharge in an exceptional setting.

Facilities include an elegant 25m pool, gym and personal training studio, treatment rooms and a spacious, state-of-the-art games room, that can be booked by residents as additional entertainment space, alongside well-equipped meeting rooms, screening room and extensive parking.

Superbly connected, the underground stations of Westminster and St James’s Park neighbour the scheme, with Victoria Station, the centre of London’s travel network close by. As the area becomes a new thriving business and leisure district for London, The Broadway will add 118,000 sq ft of state-of-the-art office-space alongside its 25,800 sq ft retail collection for all to enjoy.

For more information, please go to http://broadwaylondon.com/.

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