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Armani Prive Unveils Couture Scent

Armani Prive’s brand new Couture Scent was inspired by Giorgio Armani 2016 Spring-Summer Collection. Called Fil Rouge, it is also the name of the Giorgio Armani Spring/Summer 2016 collection.

Armani Prive presents this year’s Couture Limited Edition – Fil Rouge.

eminine and sensual, the collection adapts the palette of the Italian designer in a united, disruptive form with sensational solids, graphic patchworks and arty prints against a background of iridescent organza with nuances of cream, black, blue and pearl gray.

The term ‘fil rouge’ (literally ‘red thread’) means the unifying thread that runs through an idea… its central theme.

Giorgio Armani wanted to transcribe the smooth and subtly crisp feel of this fabric as closely as possible in creating the bottle for his new fragrance. And out of that desire for an organza-wrapped block of glass was born a bottle unique in the world of fine fragrances.

Fil Rouge Limited-Edition is available in June, exclusively at the TANGS Orchard Armani Prive Enclave.

For more information, please go to www.armani.com/ca/prive_section.

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