HASK Hair Launches in Singapore
One of the fastest growing hair care brands in the U.S has made its premiere in Singapore – a symbolic entrance into the Asian hair care market that sees $24 billion spent each year with almost double-digit growth year-on-year.
Used on more television and film sets than any other hair care brand, HASK Hair is poised to take everyday fabulous hair in Singapore from a cameo appearance to its own starring role.
Since attracting a mass following in Europe in 2012, HASK Hair has leaped ahead of bygone brands and won the trust of those who are ready for repair, crazy for curls and vying for volume. Its launch in Singapore coincides with the release of the largest range of ‘natural’ Dry Shampoos before the year is out – while already leading the market in botanical and herbal Shampoo and Conditioner varieties and volume of Leave-In Conditioners and Masks.
The hair care range that brings the glam squad into the comfort of one’s home doesn’t have the price tag of an entourage. HASK Shampoos and Conditioners are S$16.90 and deep sachets and vials are S$4.90.
HASK’s latest Hair Styling Essentials collection offers quick and easy solutions to hairy challenges including on-the-go repair and refresh, curl control and a strong sleek finish. Its soft floral fragrance is designed to complement HASK’s exotic oils collection such as Argan Oil, Macadamia Oil and Keratin Protein.
With the sole focus of sourcing the best natural ingredients from around the world such as shea nut from West Africa, charcoal in the Philippines and jojoba in Argentina, it’s no surprise HASK Shampoos and Conditioners are free of sulfates, parabens, drying alcohols, phthalates, gluten and artificial colours.
HASK Hair is available at Guardian Health & Beauty and Cold Storage outlets.
For more information, please visit http://haskbeauty.com.sg/